Team – Steve

Steve McGeough

head of transformation & change

Steve has extensive experience and a successful track record as a Business Leader & Transformation Director with leading FTSE businesses and global FMCG brands, with the last 10 years at executive committee level. At Tesco Mobile Steve was accountable for annual sales of £bn+, operating budgets of £multi-million+, 500 stores, and 2500 colleagues.

Steve has a strong commercial focus with in-depth understanding of business drivers and data-led customer insights, and can effectively identify transformational opportunities and champion new digital and technology solutions to deliver seamlessly world-class brand experiences. In his most recent role, he led the successful Direct To Consumer (DTC) transformation at Vuse; British American Tobacco’s vaping business creating a digital-first omnichannel shopping experience.


The Ecoinomy healthcare blockchain ecosystem offers a suite of products and services for prescription medicinal cannabis patients with the goal of powering research and healthcare innovation. 

Patients will be able to allow companies and regulators to access to their medical data to improve clinical research whilst earning rewards in ECM for their participation.