Steve has extensive experience and a successful track record as a Business Leader & Transformation Director with leading FTSE businesses and global FMCG brands, with the last 10 years at executive committee level. At Tesco Mobile Steve was accountable for annual sales of £bn+, operating budgets of £multi-million+, 500 stores, and 2500 colleagues.
Steve has a strong commercial focus with in-depth understanding of business drivers and data-led customer insights, and can effectively identify transformational opportunities and champion new digital and technology solutions to deliver seamlessly world-class brand experiences. In his most recent role, he led the successful Direct To Consumer (DTC) transformation at Vuse; British American Tobacco’s vaping business creating a digital-first omnichannel shopping experience.